The “click” culture

With the digital commerce taking over our lives, we have truly entered the “click” culture. Four years ago, when I came back to India, I was positively surprised that I could order everything via phone, even groceries. The local grocery shop, medical shop and laundry guy, almost every kind of service was just a phone call away.

However, in last three years, my shopping habits have transformed with the rise of online retail. Today, there is every kind of imaginable online service available to me. When I moved to a congested part of the town, I found it really difficult to go shopping even for basics. So I started ordering my groceries online. Being a health food junkie, I also order raw juices online. If I am pressed for time and don’t have time to cook, I order ready made food. If I need to travel somewhere, I order an Ola or Uber. If I need books, I order from Amazon’s kindle store and the list can go on.

While there are options to call for an exercise expert home, I think I am going to let this one pass as I need to get out of my home. AlsoI love the breeze and the group ethos of a class.

The fascinating aspect of a digitally connected world is that it has made everything just a “click” away. Even conversations with friends are just a click away.

What is the reason that this “click” culture is taking hold of our lives? Is it our laziness or a realization that we don’t need to spend time on such seemingly meaningless mundane tasks? Or is it the inadequate infrastructure of Mumbai, which makes it difficult to complete any of these tasks in a desirable timeframe? Or is it that we have a new appreciation of time? Or is it that an online transaction is less stressful than dealing with a real human being?

Today, when everything is just a “click” away, how our consumption of these products and services changing? Have we become impulsive in our consumption or more relaxed or both?

I don’t know the answer to many of these questions, but one thing is clear, the more we become attuned to this culture of acquiring products and services, there will be a definite change in our relationships to almost everything.

I would love to know what you think of the “click” culture. How has your life impacted by it?


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